Conducting market research can provide several benefits, such as gaining a competitive advantage, making data-driven decisions, and developing growth-focused strategies. This visual market research template includes all the necessary sections to conduct a comprehensive market research. It covers project information, user personas and interviews, as well as a complete SWOT analysis.

The template includes:

  • Information about the client and the project
  • Table for user personas
  • Table for user interviews
  • SWOT analysis
  • Conclusion section
  • Additional notes